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COOKIES POLICY

From SHAFTESBURY RE TEL MADRID, S.L. (“El Viso Residences”), as data controller, and Knight Frank España, S.A. (“Knight Frank”), as data processor, we want to give you some details about how we use cookies when interacting with us. 

  1. What is a cookie?

A cookie is a file that is downloaded to the user’s computer, smartphone or tablet when accessing our website. The purpose of these cookies is to store or retrieve certain information about the browsing habits, such as the number of times the page has been visited, and in general, provide our service.

Cookies help us to remember your logging credentials and your preferences as a user of the service. In addition, the statistical information we collect makes us understand the user’s need and improve the service. Cookies also serve to make advertising more efficient, helping us to show you relevant ads and content of your interest.

  1. What type of cookies does this website use?

There are different types of cookies that can be classified according to the entity that manages them (own or from third parties), according to the period of time that they remain activated (session or persistent), according to the purpose (technical, personalisation, analysis and advertising).

The cookies on this website do not store sensitive information about you, but only technical data, personal preferences or personalisation of content. Below we provide information about the type of cookies used in the Service and the purpose of the cookies.

The information that we provide below, will help you understand the different types of Cookies.

  1. Type of cookies by managing entity:

Own cookies: are those that El Viso Resdiences sends and manages to improve the quality of the services we provide.

From third parties cookies: are those that El Viso Residences’ collaborators send to manage advertising spaces.

  1. Type of cookies by length of time that they remain active in the terminal:

Session cookies: These are temporary cookies that remain in the cookie file of your browser until you leave the web page, so none is recorded on the user’s hard drive. The information obtained through these cookies are used to analyze traffic patterns on the web. In the long run, this allows us to provide a better experience to improve the content and facilitate its use.

Permanent or persistent cookies: they are stored on the hard disk and our website reads them every time you make a new visit. A permanent website has a specific expiration date. The cookie will stop working after that date. We use them, generally, to facilitate the purchase and registration services.

  1. Type of cookies by purpose:

Technical or necessary cookies: Technical or strictly necessary cookies are those that serve for a correct navigation of the website and for the use of the different options and services it offers, as the payment of goods or services requested by the user. These cookies serve to ensure that the content of the website is effectively loaded.

Analytical cookies: for periodic maintenance purposes, and to ensure the best possible service to the user, the websites usually use “analytical” Cookies to collect statistical data of the activity.

Customization cookies: are those that allow the user to access the service with some predefined characteristics based on a series of criteria in the user's terminal, such as the type of browser through which the user accesses the service, the regional configuration from where the user accesses the service, etc.

Advertising cookies: are those which, processed by us, or by third parties, allow us to analyze your browsing habits on the Internet and which enable us to show you advertising related to your browsing profile.

  1.  What type of specific cookies do we use?

The following list contains in a schematic way the cookies previously described and used in this website:


Name Function Duration Owner
_ga Used to distinguish users. 2 years  Google Analytics
_gid Used to distinguish users. 24 hours Google Analytics
_gat Used to throttle request rate. If Google Analytics is deployed via Google Tag Manager, this cookie will be named _dc_gtm_<property- id> 1 minute Google Analytics
AMP_TOKEN Contains a token that can be used to retrieve a Client ID from AMP Client ID service. Other possible values indicate opt-out, inflight request or an error retrieving a Client ID from AMP Client ID service. From 30 seconds to 1 year  Google Analytics
_gac_<property-id> Contains campaign related information for the user. If you have linked your Google Analytics and Google Ads accounts, Google Ads website conversion tags will read this cookie unless you opt-out. 90 days Google Analytics
fr Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers. 3 months Facebook.com
tr Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers. Your session Facebook.com

You can learn more about Google Analytics cookies and see the description of the type of cookies used by Google Analytics and their expiration period at the following link:
https://developers.google.com/analytics/devguides/collection/analyticsjs/cookie-usage?hl=es

Necessary cookies help make a website usable by enabling basic functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies.

  1. What happens if I disable the cookies?

The following discloses the extent to which you may be able to disable cookies:
—   You will not be able to share content from that website on Facebook, Twitter or any other social network.
—   The website will not be able to adapt the contents to your personal preferences, as usually happens in online stores.
—   You will not be able to access the personal area of that website.
—   The website will not be able to perform web analytics on visitors and traffic to the website, which will make it difficult for the website to be competitive.

  1. How can I disable the cookies?

In order to deactivate, restrict, block or delete cookies, the user must modify the configuration of the browser used in their terminal. In general terms, browsers offer the following configuration options in relation to the installation of cookies:

—   Edge & Internet Explorer
—   Firefox
—   Chrome
—   Safari

To disable, restrict or block cookies, you must edit browser settings on your device, whether it is a computer, smartphone or tablet. As a rule, browsers offer the following settings options regarding the installation of cookies: 

  • The browser rejects all cookies and, therefore, no cookie from any website is installed on your device.

  • The browser notifies you before installing the cookie for you to decide whether or not to accept installation.

  • The browser only rejects third-party cookies from websites you visit, but not those used by the website which you are browsing.

  1. Other aspects

We may update the Cookie Policy on our Website, so we recommend that you review this policy each time you access our Website to be properly informed about how and what we use cookies for. In any case, if we introduce significant changes in this text, they will be communicated to you either through the website or by e-mail for those users or clients who are registered. The Cookie Policy was last updated on 25/11/2022.

For more information, you can contact us by e-mail at the following address: compliance@shaftesbury.eu

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